What if Conservative Media is Insulated from Electoral Lo...

Ziegler said he wanted to see the entire system torpedoed and rebuilt. “I think the conservative media is the worst thing that has ever happened to the Republican Party on a national level,” he opined. “Take a look at — now this is not Rush's fault. But if you look at the presidential elections before Rush Limbaugh became nationally syndicated, I believe Republicans won five out of six,” he said. “After Rush Limbaugh became truly nationally syndicated ... if you start in 1996 a...

 The Extremist Rhetoric is Self-Reinforcing

This aide and other Republicans describe a recurring chicken-and-egg question: Who came first to these hardline, no-compromise stands – conservative media or their audiences? Are media celebrities and outlets simply reflecting their audiences, or shaping the views of readers, listeners and viewers? “I think they just feed off each other” in “a pact from hell,” the Senate aide said. “In a way we’re our own worst enemies, not the Democrats. It’s the conservative media pushing us...

 Far-Right Rhetoric is Profitable

Representative Tom Cole, an Oklahoman in the House Republican leadership and a former politics professor, said, “There’s a big difference between intellectual conservatism and what exists out there now. It’s much more populist in its orientation and much wider in its reach. This is not an elite opinion, a Bill Buckley sort of thing.” And in a nod to the new media’s greater profitability, Cole added, “While it’s conservative in its orientation, it’s a financially driven enterpr...

 Far-Right Rhetoric is Win-Win

As for those in the widening world of conservative media, for all of their complaints about the establishment, they are only too happy to acknowledge their influence in shaping the political agenda. “I don’t think conservative media is shaping it as much as it would like to, but it’s shaping it more than Washington would like it to,” said Deace. “I don’t think it’s moving fast enough for conservatives like myself, but it is clearly dragging the Republicans along, kicking and scr...

 Closed-Information Circle of Far-Right Media

In her coming history of conservative media, Hemmer writes, “In the 1950s, conservative media outlets were neither numerous nor powerful enough to create an entirely alternate media ecosystem” for like-minded Americans.[125] Sixty years later, apparently they are. And the Republican Party is grappling with the implications. In 2010, libertarian scholar Julian Sanchez at the Cato Institute provoked a lively debate among conservative intellectuals when he wrote that the expansion and succe...